16,227 clinics contacted, 10 qualified demos booked from scratch
DoctoGrow is the SaaS arm of AcquirePatients, Amar Chauhan's healthcare-marketing operation. He needed a cold-outbound engine to put clinic demos on the calendar, built from zero. In the first six-week sprint we contacted 16,227 clinics, pulled 71 positive replies at a 0.44% positive-reply rate the founder called unheard of, and booked the full 10-demo target at roughly an 80% show rate.
A proven offer with no predictable way to put it in front of clinics.
Amar Chauhan has built healthcare-marketing companies for years. His agency, AcquirePatients, has a documented track record scaling clinics' patient volume. DoctoGrow productizes that same playbook into a flat-fee software stack: review capture, on-site SEO, missed-call text-back, and patient communications.
The offer worked. The problem was demand. New business ran through referrals and strategic partners, which cannot be forecast or scaled. He needed a cold-outbound engine that could put qualified clinic demos on the calendar on demand, and it had to be built from nothing.
A strong, proven offer. Zero predictable top-of-funnel. The classic ceiling on a referral-only business.
A full outbound engine, tuned variable by variable, not a single blast.
We stood up dedicated sending infrastructure first: 35 mailboxes across 7 domains, separate from the company's primary domain, warmed and rotated to land in the primary inbox at volume, with placement monitored daily. The engine runs roughly 11,000 emails a month without burning the domains.
Then we tested our way to the right market. Multiple clinic niches, aesthetic, med spa, dermatology, chiropractic and more, were pulled, enriched, and run in parallel against several offer angles and subject-line variants, so the data, not a guess, told us which segments and which messages actually reply. The niches that treat marketing as a growth lever won, and we leaned into them.
Every positive reply was triaged and handed back fast, with two specific call times instead of a bare calendar link, the detail that turns a busy clinic owner into a booked, showed-up demo. List, copy, niche mix, and deliverability were tuned every single week.
Infrastructure, niche segmentation, offer-angle testing, and reply handling, all tuned weekly. Nothing about it was a generic blast.
The full 10-demo target, hit from zero, at a reply rate the founder called unheard of.
In the first six-week sprint we contacted 16,227 clinics and pulled 71 positive replies, a 0.44% positive-reply rate from a completely cold start. We booked the full 10-demo target at roughly an 80% show rate, with 4 more leads in active nurture and dozens of positive replies still in the inbox to work.
And this barely touched the market: under 3% of the reachable US clinic universe. On the results call, the founder compared the campaign directly against a previous cold-email vendor he had used.
10 demos booked, ~80% show rate, 71 positive replies, and a market barely 3% touched. The engine is just getting started.
Receipts, not promises.
“Whatever you're doing is working better than anything I've had before. Frankly, I'm happy with it.”
Need a predictable flow of qualified demos?
We build the outbound engine from scratch: deliverability, niche-split lists, offer testing, and reply handling that books the call. Book a 30-minute strategy call and we will map what it would take for your market.