Outbound had never worked for them. Then 8 leads in nine working days
A Massachusetts branding and design firm. Everything that had ever worked for them was inbound, two to three leads a month, and their outbound attempts with Apollo and ZoomInfo had both produced zero leads. We built them a cold email channel from scratch, and in nine working days eight decision makers wrote back.
Two to three leads a month, and an outbound record of zero.
The firm designs brand identities, websites, annual reports, catalogs and brochures. The work is strong, and the owner had room on the calendar for twice the projects.
Leads were the bottleneck. Two to three a month, all of them inbound. They had tried outbound with Apollo and with ZoomInfo, and both produced zero leads.
The owner's own summary, before we started: we've never had successful outbound.
Eight decision makers in nine working days.
We built the channel from scratch. Every email sold one named piece of work, a seller guide, a product catalog or an annual report, so every yes was a yes to something they actually sell.
The first lead landed on day one. By the ninth working day, eight decision makers had written back: a COO, two CEOs, a founder and president, a managing principal, two vice presidents and a director of business development. Seven asked to see finished work. One asked for a meeting.
The COO of a manufacturer then asked for a team meeting as well, and booked it with the firm's creative director, with their own executive director attending.
Eight leads in nine working days, from a channel that had never produced a single one.
Outbound never worked for you either?
It usually fails on the list and the offer, not the channel. Book a 30-minute strategy call and we will tell you honestly whether we can do the same for you.