From $15K and zero meetings to 30 booked calls in 28 days
QASolve sells QA test-automation to engineering teams. A previous agency burned more than $15,000 over three months and produced zero qualified meetings. We rebuilt the funnel, pressure-tested the variables holding it back, and turned roughly $4,100 in ad spend into 30 booked calls in under a month.
Three months, $15,000, and not one qualified meeting.
QASolve sells regression-testing automation to engineering teams at SaaS companies. The product is strong. The pipeline was empty.
Before us, the founder, Monty, spent more than $15,000 with a previous agency over three months. The result was zero qualified meetings. He had concluded his buyers simply were not reachable through paid social, that his ICP lived on LinkedIn or nowhere.
$15,000 spent. Three months gone. Zero qualified meetings to show for it.
We rebuilt the funnel and tested every variable that touches a booked call.
There was no single switch to flip. We rebuilt the entire funnel and instrumented every stage of it: a sharper offer and positioning, a new VSL, a rebuilt landing page, a 12-email no-show nurture, audience and exclusion sets, instant-form and VSL booking paths, and several creative angles and formats running against each other. Then we ran it at the founder's chosen budget, roughly $100 to $150 a day, and read the numbers every week.
From there it was a disciplined testing loop. We isolated which audiences held up, which hooks earned the click, where the landing page leaked, which booking path converted, and which creative formats Meta could actually optimize against at low B2B spend. Dozens of small, deliberate calls, each measured, each kept or cut on the data rather than on opinion.
The winners compounded. As the strongest angles, formats, and audiences stacked on top of each other, the cost to put a qualified call on the calendar kept falling and the calendar kept filling.
No silver bullet. A stack of tested variables, compounded week over week, until booked calls became predictable.
30 booked calls in 28 days, on a quarter of the spend that produced nothing.
Over the 28 days that followed, the campaign booked 30 meetings onto the calendar on roughly $4,100 in ad spend. The top-performing ad alone reached 27,871 people and drove 12 booked calls. Blended cost per booked call landed around $138, against a B2B SaaS benchmark of $200 to $500.
The founder, who started convinced his ICP could not be reached on Meta, reversed his position once the meetings started landing.
30 meetings in 28 days on ~$4,100. The previous agency spent more than $15,000 over three months for zero.
Receipts, not promises.
“I always thought my ICP was on LinkedIn or Google Ads. But the meetings we got from Meta in the first month convinced me. The audience is there.”
Want a pipeline that fills in weeks, not quarters?
We rebuild the funnel, find the variable that actually moves your market, and put booked calls on your calendar. Book a 30-minute strategy call and we will tell you honestly whether we can do the same for you.