34 high-intent leads and 12 booked calls in 10 weeks
Vela Creative Co. is an all-women website and brand-identity studio in the Black Hills of South Dakota. Every project they had ever won came through referrals. We built them a cold outbound channel and ran it for ten weeks.
“I feel like you found the right people and they were people looking to buy.”
A studio that could deliver, and a pipeline nobody could plan.
Vela Creative Co. is an all-women design studio working out of the Black Hills. They build websites and full brand identities, and the work is genuinely good.
Demand was the problem. Every project they had ever won arrived through referrals. Kelsey Stine, the founder, wanted a channel that produced conversations on demand instead of when the phone happened to ring.
Every project to date had come from someone who already knew them.
34 owners raised their hand, and better than one in three reached the calendar.
Eight campaigns over ten weeks produced 34 leads: owners who read a note about Vela's work and chose to write back about their brand. Twelve of them booked a call.
We ran it around her calendar rather than ours. Kelsey took calls solo on the afternoons that suited her, and when she was away the sending paused and picked back up when she returned.
What we controlled was the market, the message, and the meetings. What happens on the call belongs to the studio.
34 owners who raised their hand, 12 on the calendar, and a market the studio did not have ten weeks earlier.
Want conversations you did not have to wait for?
We build the channel, run it, and hand you the people who want to talk. Book a 30-minute strategy call and we will tell you honestly whether we can do the same for you.